What Can We Do Better?
Do you ever find yourself wondering if a user survey will actually help us deliver what consumers want?
In this post, we’ll discuss the many kinds of surveys and their purposes.
What exactly do you mean when you say “survey”?
A survey is a type of research technique used to collect data from a sample of people (the respondents). Quantitative and qualitative information is gathered through surveys that might take the form of questionnaires, in-person interviews, or web-based forms.
The fundamental goal of conducting surveys is to gain useful information about people’s opinions, beliefs, habits, and experiences. Market researchers, academics, HR professionals, and others frequently use surveys to gather important data.
Make clear and concise surveys with pertinent questions. Avoid using jargon or unclear terminology. To increase response rates, keep surveys brief and targeted.
An examples of surveys for various purposes.
Survey of Customer Satisfaction:
What level of satisfaction do you have with our product or service? (Rating range: 1 to 5)
What is your favorite feature of our product or service?
How can we make your time with our business better?
How can we enhance your satisfaction with our company?
NPS (Net Promoter Score) Survey:
How likely are you to recommend our company to a friend or colleague on a scale from 0 to 10?
What is the principal contributor to your grade?
Is there anything we could do to increase your rating?
Market Survey Research:
Which of the following do you currently utilize? (Multiple-option choices)
How often do you utilize the product or service? (Every day, week, month, etc.)
What influences your decision to buy a product similar to ours?
Event Response Survey:
Did you appreciate the event? (Yes/No)
From 1 to 5, how would you rate the event’s organization?
What did you enjoy most about the event, and how could it be improved for the future?
Survey of Website Usability:
Was it simple to locate the information you sought on our website? (Yes/No)
Rate the overall website navigation from 1 to 10.
Which page or function on our website needs to be fixed?
Which specific website feature or page requires improvement?
Product Opinion Survey:
How satisfied are you with the efficacy of the product? (Rating range: 1 to 10)
What features would you like to see added to the product?
Would you suggest this item to others? (Yes/No)
Survey of Employee Satisfaction:
Are you content with your current position? (Yes/No)
From 1 to 5, please rate your level of satisfaction with the company ethos.
How can the company support your professional development more effectively?
Each survey type serves a distinct function, and selecting the most appropriate
one depends on the objectives of the feedback campaign.
NPS (Net Promoter Score) Survey:
The objective is to gauge customer loyalty and satisfaction with a single query.
Ex: “On a scale of 0 to 10, how likely are you to recommend our company to a friend or colleague?”
Quick Survey or Pop-up Survey:
The objective is to collect immediate feedback from website visitors as they navigate specific pages.
A pop-up survey appears on the website’s checkout page, requesting customers to rate and comment on their checkout experience.
Scale Rating Survey:
Allowing respondents to rate items on a scale in order to collect quantitative feedback is the objective.
Example: “Please rate your overall satisfaction with our customer service on a scale of 1 to 5, with 1 being very dissatisfied and 5 being very satisfied.”
Integrated / Embedded Survey:
The objective is to collect user feedback within the website or application without disrupting the user experience.
At the conclusion of a customer support article, an embedded survey asks users whether the article was useful in resolving their issue.
Response/Feedback Form:
The objective is to enable customers to express their thoughts and ideas in an open-ended format.
A form on the website of a restaurant where customers can share their dining experience and make suggestions for enhancement.
Multiple-Selection Survey:
The objective is to collect specific feedback using predetermined answer options.
Example: “Which of the following software features do you find most useful? Reporting, Automation, Customization, and User Interface.”
Likert Scale Research:
Using a variety of response options, the aim is to assess respondents’ attitudes or opinions on a subject.
Ex: “Please indicate your level of agreement with the following statement: ‘I am satisfied with the variety of products available.’”
Statistical Survey:
Objective: to collect information about the characteristics and demographics of respondents.
Ex: “Please provide your age, gender, and occupation.”
Hope this is helpful, Thank you!
